Telephone On-hold Message: Silence is the sound of a missed opportunity

Hold messaging and music provides many benefits for both businesses and callers. But its most important role in keeping callers on the line.

The difference between the associate who kept the customer versus the associate who lost the customer could rely solely on the presence of hold messaging or music. That’s because customer calling experience stats show:

·         60% of callers hang up if left on hold in silence

·         30% of those callers won’t call back

The sales associate with no hold strategy to entertain or engage the caller is far more likely to have the caller hang up and not call back than the associate with hold messaging.

Leaving callers on hold in silence in a quick way to lose potential business.

It’s a costly mistake that could have been prevented with a very affordable and simple solution.

Marketing opportunities with On Hold Messaging

1.    We start with a warm greeting

2.    We provide answers to FAQs

3.    Promote offers and Services

Read the full article - https://studio52.tv/blog/silence-is-the-sound-of-a-missed-opportunity-ivr-thm