On Hold Music: 4 Key Factors to Consider

After more than 4 decades of services, we can say this with certainty that no one likes to wait. People get fidgety when they have nothing to do. Instead of allowing your callers to sit on hold in silence why not use this time to inform, educate, and entertain them depending on the type of business you are in. 

Many clients prefer to communicate with companies via phone for many different reasons. Regardless of what those are, there is something that always happens: customers are left on hold. This period of time is essential to win or lose a customer, and most of the time no attention is paid to this detail. 

Before you start, here are 4 key factors to consider while selecting the right on-hold music for your business:

1. Why choose on-hold music?

Although there are many ways to keep your caller occupied like information about the products, and services, fun facts, it’s music that wins the hearts. Music serves the message, while also helping to pass the time. Not just any music will do, however; certain types of music calm a person while on hold, and other types cause them to react negatively. Hold music keeps your callers distracted from the wait, although it should not be considered a fix for long queue times.

2.            Music invokes emotion

The soothing power of music is undeniable. As a business, we always seek to satisfy and retain our customers. This applies to everyone, especially those who make calls. It’s for this reason that music has to matter to you. It’s not the same experience to be waiting in line in silence than with fun background music. The good thing is that today you can choose music even more naturally. This means choosing music according to the region you’re located in and even the mood you wish to convey. It’s just a matter of paying close attention to this aspect that keeps your customers on the line.

3.            Recycle music

There will always be regular customers, and therefore they will call regularly as well. For this reason, you must always update the music. Remember that no customer wants to hear the same thing over and over again. Therefore changing the music every month will be a welcomed change by those who call regularly. It will even help your company keep up with trends and with your customers.

4.            Select music based on the purpose of the call

Taking care of your business is important, but taking care of your customers is even more important. This is why you must constantly think about what your customers want. Are they calling to make a purchase? Play energetic music. If they’re calling to solve a technical problem, it’s best to put on relaxing music to calm them down. Everything is about adapting to each situation.

So, there you have it, the key factors you should consider when choosing on-hold music for calls. Remember that customers are the key to your business. Therefore you should always think about taking care of them in all aspects. If done successfully, the growth of your business should only be a matter of time.