5 Things you need to know while photographing corporate events

There’s no denying that capturing a corporate event can be a daunting task. There are tons of things happening all over the place, which is why photographing an event can be very challenging. You cannot miss those critical shots!

Corporate events can be of various types – from conferences, sales events to receptions and parties. The challenge lies in creating compelling coverage because a monotonous one doesn’t just reflect poorly on your brand, it can also hurt registrations. While there are myriad ways to photograph corporate events, hiring professional event coverage services like the one at Studio 52 can help to get the job done professionally.

Whether you hire a professional service or decide to shoot the event yourself, here are 5 tips to get it right.

1.      Study the location- Before you start, the first and foremost thing you need to do is scout the location, analyze the lighting conditions so you can plan your shots accordingly. Regardless of the nature of the event, establish the most important moments or places to be photographed. Do a thorough evaluation of the lighting conditions, client guidelines, stage setup, speaker podium layouts, and the size of the venue. In case you can’t visit the venue before the event, arrive few hours before to gather the information and set-up accordingly.

 

2.      Choose the right equipment- Corporate event photography doesn’t mean carrying lots of fancy equipment. All you need is a perfect blend of the right gears to take the best shots. In most cases, an external power flash with reflector or diffuser, full-frame DSLR with a moderate range zoom, memory cards, and spare batteries can do the job.  However, there are other details that need to be taken care of. For example, if the event is going to take place in a large hall, a telephoto lens is a must. If it’s a compact venue, then a wide lens is essential. A second body camera is usually suggested for more serious corporate event photography to avoid switching lenses regularly.

 

3.      Get Creative- The foremost priority is to get creative with composition to get a variety of images, perspectives, and interesting angles. For instance, a wide aperture with fast shutter speed for the key speakers, or keeping the aperture small with a deep depth of field for group shots can help. If there are floral arrangements, you can shoot between them or use them as foreground. If it’s at a restaurant, take a picture with as many POV’s.

 

4.      Focus on shots for marketing- Corporate event photography is an investment for marketing a brand or company. Images play a crucial role for customers to determine the value and reputation of a brand. While focusing on the faces of attendees is positive and powerful, it’s also important to focus on abstract shots and varied angles that can be used for branding and marketing purposes. Avoid eating shots, take as many interaction and close-up angles, incorporate the company logo, establish the venue clearly and make sure to keep the client guidelines in mind before every shot.

 

5.      Edit and deliver fast- In today’s fast-paced life, time is of great essence. Be it business or individuals photographs are immediately shared over the internet. And if you share the images long after the event gets over, then the images might be unusable. You should make sure that once the event is over you edit the images and deliver them fast to your client. Quick work always pays off.

So pick your camera, follow these tips or choose a reputed production agency like Studio 52 to make your next event a memorable and successful one.